Lenovo: Q&A with Lenovo PC & Smart Device Group’s User Experience Team
Most organizations will say they’re customer centric. But we live and breathe it in every product we make. From pioneering the first 2-in-1 Yoga convertible laptop to upping the PC gaming experience with the Y series, we look deeply at how to create and evolve devices and software with user experiences. And this year’s realignment changes of our entire PC Group to PC & Smart Device Business Group underscore the need to further evolve the way we approach customer-centric innovation.
But how do we do it?
Meet a few of our PC & Smart Device Group’s User Experience heavyweights. They’re passionate about understanding and anticipating user needs while integrating customer feedback into future products. They’re also instrumental in accelerating our transformation in the PC and smart device business by bringing customers into the innovation process of the devices of tomorrow.
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Samsung: Printing Customization
Most modern electronic devices have settings menus that allow you to operate in any major language of your choice. But what happens when an organization that operates in a language spoken by only 125,000 people needs sophisticated printing solutions? And what if important command terms such as “quick start” do not even exist in that language?
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In scenarios like this, organizations need a printing partner that specializes in flexibility, as well as hardware that allows for wide-reaching customization possibilities.
Samsung Printing Solutions’ MultiXpress MX7 printers are equipped with independent functions, and an eXtensible open architecture (XOA) platform for personalized printing settings, as well as UI personalization with My Page.
It Smart UX Center also offers a range of tools suited to solving complex problems such as those facing Te Wananga o Aotearoa (TWoA) – one of New Zealand’s leading custodians of the te Reo Māori language.