Muratec America, Inc., manufacturer of multifunction office equipment and business productivity solutions, announces the Precision Label Series of digital presses, designed to produce short run, high-definition digital color labels. “These products signal a new era for Muratec,” said Jim D’Emidio, president, Muratec America, Inc. “The label market is exploding year-over-year and the demand for short-run capabilities is one of the hottest growth areas. Most dealers we’ve approached with our label presses were able to quickly identify current customers who could benefit from a short-run digital label press. With a background in on-site service, customer support and professional sales approaches, the office equipment dealer channel is perfect to distribute these solutions.” In conjunction with the Precision Label Series product launch, Muratec has created a program assisting dealers in building an internal foundation to successfully prospect, sell, install and support these presses. Dealers who wish to add the PLS-series presses to their line-up will have access to a three-day, on-site workshop, which focuses on prospect identification and marketing, label substrates and applications, digital label press installation, key operator training, break/fix service and ROI calculation for end customers. “Muratec has always believed in the office equipment dealer,” said D’Emidio. “But we recognized early on that in order for the PLS-series to be successful, we had to develop a program to give our dealers the necessary tools to market, sell and support these devices. We’ve added personnel with decades of experience in the label world and they’re actively sharing their strategies and knowledge with our dealers. We also have one of the most tenured support staffs in the industry ready to assist.” Organizations that rely on labels use Muratec’s Precision Label Series to bring label printing in-house and significantly reduce their label spend, waste and production time. “It’s standard practice for a label converter to have a 2-3 week lead time,” said Lou Stricklin, director, marketing and sales support. “The PLS-series label presses can have labels printed, laminated, die-cut and ready for application in just hours, saving time and money. It’s also a huge competitive advantage for our customers to be able to instantly tweak packaging to address sudden changes in the market.” Muratec’s PLS-2112 can print continuous-fed media or cut sheets, up to 8.5” wide, on a variety of media; the PLS-2112F, Muratec’s digital finishing system, creates true on-the shelf visual separation by giving labels unique shapes, styles and sizes. “With the PLS-2112F, the only limit is your imagination,” Stricklin said. “In the past, organizations had to break the bank in order to produce die-cut labels; however, with the PLS-2112F, they can produce exceptional labels that deliver a competitive advantage and higher value perception on the shelf.”
Samsung’s MX7 line of MFPs include a 2,250-sheet booklet finisher and a 3,250-sheet high-volume finisher, which automatically staples up to 65 sheets. The MX7 models help keep documents such as books, screenplays and reports organized while printing. After all, nothing can be more frustrating than disorder when it comes to big print jobs.
As publishers are often not compensated until after their work has been purchased or published, cost-efficiency is a high priority for anyone in this industry. Fortunately, Samsung MFPs offer best-in-class figures for maximum monthly duty, resulting in high-durability and reduced overheads.
Get Creative, Get Printing
Although you do not have to be a creative professional to get the most out of Samsung Printing Solutions, many in the industry agree that Samsung services and MFPs meet their requirements to a tee. And with printing solutions that adapt to meet your company’s precise needs, there has never been a better time to exercise your creativity.
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